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All Practice Domains

Practice Domain 8 of 10

Equity

Navigate concentrated stock and equity compensation.

Included in Every Comprehensive+ Membership

Equity Strategy. In-House. Included.

No à la carte equity-comp consultants. No "let me refer you out" hand-offs. Grant analysis, multi-year exercise/sale modeling, AMT projections, and 10b5-1 coordination are built into your Grounded Membership — delivered by named in-house specialists who already know your full plan.

Zero referral fees. Zero outside consultants.
  • ISOs, NSOs, RSUs
  • ESPP & RSU vesting plans
  • AMT & QSBS analysis
  • 10b5-1 plan support

About This Domain

Equity compensation is increasingly common — and increasingly complex. Stock options, RSUs, ESPPs, and concentrated positions each come with unique tax implications, vesting schedules, and diversification challenges. This domain helps you maximize the value of your equity while managing the risks.

Key Questions This Domain Addresses

  • 1When should I exercise my stock options?
  • 2How do I manage the tax impact of RSU vesting?
  • 3Should I participate in my company ESPP?
  • 4How much company stock is too much?
  • 5What is my diversification strategy for concentrated positions?
  • 6How do I plan around vesting schedules and blackout periods?

What's Covered

  • Stock option exercise strategies
  • RSU tax planning
  • ESPP optimization
  • Concentrated position management
  • Diversification planning
  • 10b5-1 plan coordination
  • Equity compensation modeling

Available in

Comprehensive, Advisory Wealth, Digital Family Office

The Practice Solution

Grounded Equity™

Engineered equity compensation. In-house, end-to-end.

Equity is where the largest tax decisions of your career hide — inside grant docs you didn’t draft, on a clock you didn’t set. Grounded Equity™ is delivered by in-house specialists — not referred to a third-party consultant who doesn’t talk to your CPA, your investment manager, or your estate plan. The decision, the model, the tax, and the trade live in one place.

Grant inventory across all employers
Exercise & sale scenario modeling
AMT, ISO, NSO, RSU, ESPP tax projections
Concentration-risk architecture
10b5-1 plan design and coordination
Coordinated with GTAP™, tax, and estate plan

How Grounded Equity Works

Four principles, applied without exception.

01

Decision Engine

Multi-year scenario modeling for every grant — exercise now vs. wait, sell at vest vs. hold, qualifying vs. disqualifying. Numbers on the page before the decision is on the line.

02

Tax-First Execution

AMT, ordinary income, capital gains, QSBS, 83(b), wash-sale interactions — modeled in advance and coordinated with your tax plan, not discovered in March when the K-1s arrive.

03

Concentration Risk Architecture

When one ticker is your career and your portfolio, "diversify" is too vague. We architect a glide path — with hedges, exchange funds where appropriate, and pre-cleared 10b5-1 plans — to reduce risk without abandoning upside.

04

Coordinated Execution

Blackout windows, insider rules, vesting cliffs, and tender offers don’t pause for your calendar. We coordinate the trade, the timing, and the disclosures so the strategy actually executes — not just gets discussed.

Your In-House Equity Team

Specialists, not referrals.

Equity compensation is technical, time-sensitive, and unforgiving. So the people handling it are inside the firm — already on your plan, already on your tax forecast, already on your investment strategy. Same data, one team, one accountability.

CFP® · CEP®

Equity Compensation Strategist

Owns the grant inventory and the multi-year decision model. Runs exercise/sale scenarios across ISOs, NSOs, RSUs, and ESPPs — with the actual tax math, not a spreadsheet template.

CPA · EA

In-House Tax Specialist

Projects AMT, QSBS eligibility, 83(b) consequences, and ordinary-vs-capital treatment for every scenario — then coordinates the actual filing through Grounded Tax™. No reconciliation gap between strategy and return.

CFA · CIMA®

Concentration Risk Architect

Designs the diversification glide path. Models exchange funds, protective hedges, and pre-cleared 10b5-1 plans where they fit — sized to your situation, not a generic "sell 10% per year" rule.

CFP®

Executive Liaison

Keeps the trade compliant with your company’s blackout windows, insider rules, and tender events — and keeps the strategy moving when your calendar can’t.

No referral fees, no third-party consultants, no information silos. Every role is on the same plan, the same tax forecast, and the same accountability.

Coordinated In-House vs. Outside Consultants

Why most equity advice arrives in pieces.

Industry Norm

The Standard Approach

  • Equity consultant referred by your advisor (à la carte fees)
  • Modeling done in isolation from your investment plan
  • Tax consequences discovered during return prep, not before
  • Concentration risk treated as "sell some" advice
  • 10b5-1 plans handled by a separate broker
  • Nobody owns the outcome end-to-end

Our Approach

Grounded Equity™

  • Strategy, modeling, tax, and execution under one roof
  • In-house specialists — no referral fees, no information gaps
  • Coordinated with your investment, tax, and estate plans
  • Multi-year forecast — model the decision before it’s due
  • Pre-cleared 10b5-1 plans handled inside the practice
  • Same accountability across grant, sale, and filing

Complimentary — No Obligation

Equity Compensation Audit & Multi-Year Forecast

Send us your grant docs, vesting schedules, and last year’s W-2/1099-B. We’ll inventory every grant, model the next 3–5 years of exercise/sale decisions, surface the AMT and concentration exposure hiding in your stack, and give you a written plan in plain language. No follow-up sales pressure.

  • Inventory of every grant across employers
  • Multi-year exercise/sale scenario model
  • AMT, QSBS, and 83(b) exposure analysis
  • Concentration risk and 10b5-1 recommendations
  • Plain-language written summary
  • No quotas, no upsell, no pressure to switch advisors
Request Your Equity Audit

Included free for prospective clients. Already a member? Your forecast updates continuously inside Grounded Equity™.

Tier Availability

Which tiers include Equity?

Basic

Essentials

Comprehensive

Advisory Wealth

Digital Family Office

Compare all service tiers

Related Domains

Domains that connect to Equity

Investing

Grow wealth with intention and discipline.

Tax Planning

Keep more of what you earn.

Income & Cash Flow

Know where every dollar comes from and where it goes.

Ready to Get Started?

Let's discuss how Grounded Equity™ can work for you

Schedule a conversation to learn more about this Practice Domain and how it fits into your overall Financial Practice™.

Schedule a ConversationExplore All Domains